Dressed for disaster: Russian fashion retail collapses despite losing Western competition
Contrary to the optimistic forecasts of 2022, the mass departure of international brands did not lead to rapid growth among Russian clothing manufacturers. Intensifying fiscal pressure and widespread uncertainty, rising prices for raw materials and accessories, competition from China, and an overall decline in demand (in 2025, shoppers were unmoved even by Black Friday) have combined to doom the sector. True, there are isolated success stories among premium brands, but the mass market is represented mostly by retail operators importing foreign goods. This is not import substitution, but import placement, fashion historian Alexander Vasiliev notes.