economy
January 28, 2026
Chinese firm to become top shareholder at Puma
Anta, a Chinese sportswear giant, has acquired the biggest stake in the struggling German brand Puma, prompting its shares to surge 9%
TL;DR
- Anta Sports Products will acquire a 29% stake in German sportswear brand Puma.
- The stake is being purchased from the Pinault family, who control the luxury conglomerate Kering.
- Anta will pay €1.51 billion ($1.8 billion) for 43.01 million shares.
- Puma's stock surged following the initial reports of the deal.
- Anta plans to expand Puma's presence in the Chinese market.
- Anta has a history of acquiring Western brands, including Amer Sports and Jack Wolfskin.
- The acquisition is described as a major step in Anta's globalization strategy.
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