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December 31, 2025
Every third Russian decorates their New Year’s tree with Soviet toys
Experts also found that 75% of respondents confirmed that their families still preserve tree decorations from previous generations
TL;DR
- 41% of Russians consider New Year's toys central symbols, representing family history and memories.
- 52% regularly use traditional decorations, and 36% adorn their trees with Soviet-era toys.
- 75% of families preserve tree decorations from previous generations.
- 42% buy new decorations every few years, 36% replace only broken items, and 22% buy annually.
- 57% prefer toys from a specific factory, 23% favor Soviet-era sets, and 20% choose handmade items.
- 15% of Russians collect tree decorations; among them, 40% exchange items with others.
- For 42% of collectors, price is no object if a toy is interesting.
- 44% of collectors estimate their decoration sets at over 100,000 rubles, while 26% consider them priceless.
- The poll surveyed 1,227 respondents across all Russian federal districts.
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